Premier Jour Lingerie & Swimwear, located in Toronto, specializes in personalized lingerie and swimwear fittings. Founded by Alicia Vianga, a seasoned professional with over 19 years of experience in hospitality, the boutique aims to empower women by providing exceptional fitting services. Alicia's journey into entrepreneurship was driven by a desire to address a significant gap in the lingerie market, particularly for those needing specialized fittings such as post-surgery and mastectomy options.
Alicia's commitment goes beyond simply fitting bras; she believes in restoring confidence for her clients. Premier Jour has become a trusted name in Toronto, known for its extensive range of sizes and care for each customer, ensuring they leave feeling valued and self-assured. Alicia’s philanthropy and charitable involvement with initiatives like after BREAST CANCER and Bras for Congo further reinforce the business's dedication to making a positive impact in the community.
Alicia's commitment goes beyond simply fitting bras; she believes in restoring confidence for her clients. Premier Jour has become a trusted name in Toronto, known for its extensive range of sizes and care for each customer, ensuring they leave feeling valued and self-assured. Alicia’s philanthropy and charitable involvement with initiatives like after BREAST CANCER and Bras for Congo further reinforce the business's dedication to making a positive impact in the community.
